Puerto Peñasco (Rocky Point) , Mexico



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STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS TO PUERTO PEÑASCO AS ONE OF THE PRINCIPAL BEACH TOURIST DESTINATIONS

Through an investment of 300 million dollars, Puerto Peñasco today is the principal tourist center in the state and one of the most important growing areas in the country.

Among the strengths that Puerto Peñasco has, is that as a beach destination it provides the most important attraction: the sea. It is easy to access by highway, and located only 60 miles south of the border with Arizona, our principal market.

There is professional confidence in the area of investment, making the destination even more attractive for sustainable development.

With the construction of the International Airport, soon Puerto Peñasco will be able to offer tourist and commercial links to principal cities in Mexico and the United States.

The opening of the coastal highway, which in its first stage from Puerto Peñasco – El Golf is expected to join commercial and tourism ties with the neighboring state of California, will take advantage of the scenic value of the Sea of Cortez.

Puerto Peñasco offers the opportunity to all investors who wish to form part of the development and sustainable economic growth of the area, which has the backing and support of the three levels of government.

Among the possible threats that the development and growth of Puerto Peñasco could face are federal government initiatives for future guidelines, regulations and foundations for tourist projects.

Another factor in the area of threats is that due to the growth of tourism, the community of Puerto Peñasco suffers from a lack of water, a problem that has been on the rise for two years. It is important to mention that tourism development, and investment, has exceeded the level of such when compared with that of community services.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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